7 Consumer Behaviors in the Recession
Wednesday, May 27th, 2009Below is a new list of 7 things that consumers are still doing. People are fixing their cars, remodeling their homes, and still making trips to the dentist. While some consumer behaviors have changed, it is nice to hear that the world hasn’t stopped in the current economic climate.
7 Things Consumers Are (Still) Doing:
- Auto repair shops grew their sales by an average of 2.4% over the last 12 months.
- In contrast, car dealerships saw their sales decline by 9.7% in the same period.
2) Remodeling and fixing their homes instead of moving.
- Building equipment contractors (such as electricians, plumbing and heating contractors) saw their sales increase by 4.6% in the last 12 months.
- In contrast, home builders saw their sales decrease by over 5% in the same period.
3) Shopping at grocery stores more than eating out.
- Grocery stores experienced average sales growth of 6.7% over the last 12 months.
- Sit-down restaurants saw growth of 3.9% in the same period.
4) Attending technical and trade schools.
- Trade and technical schools saw their top-line sales grow by 7.8% in the last 12 months, compared to growth of 5.9% in 2007.
5) Going to the dentist.
- The average dentists’ office experienced sales growth of 6.9% in the last 12 months, up from 4.9% in 2007.
6) Getting personal care services such as haircuts and manicures.
- Hair salons, barber shops, nail salons, and skin care providers experienced an average of 4.5% sales growth in the last 12 months.
7) Visiting an accountant.
- Accounting firms saw average top-line revenues grow by 10.2% over the last 12 months, putting the accounting industry in the top 20 industries in the country by sales growth.
